Bill Farley and Zrii ™ part 1
I recently attended a Zrii meeting in Salt Lake City, Utah in February where there were about 550 Zrii Independent Executives in attendance. One of the many speakers from Zrii corporate there was none other than Bill Farley, the majority owner and CEO of Zrii LLC himself.
If you have ever wondered about Bill Farley’s level of involvement with Zrii or if you’ve ever wondered how committed he is to Zrii, then I must encourage you to read on. I’ve got to tell you, that after personally meeting with Bill Farley about Zrii on 3 different occasions (in Chicago, Phoenix, and Salt Lake City), that I am very impressed.
As I have mentioned in previous posts in this Zrii blog, and if you know me personally, you will know that one of the main reasons why I joined Zrii was on account of Bill Farley’s incredible branding experience and skill.
If you don’t know about Bill Farley, he is the guy who is responsible for successfully branding such global billion dollar brands as Fruit of the Loom, BVD, Jordache, Christian Dior, Acme, Gitano, Lucchese, Dan Post Boots, and etc. For instance under his helm as CEO, he took Fruit of the Loom from approximately $500 Million in annual sales to $2.3 Billion. Growth like that simply does not happen by accident; you have to be very talented to achieve a 460% increase in revenues when you reach that multi-billion dollar level of volume.
Not only does Bill Farley have the incredible branding experience, but he has great leadership experience too. For instance, at one point, his company employed over 55,000 employees and they had over 5 Billion dollars in annual revenues. Many of you probably also know that Bill Farley was also even awarded both the coveted Horatio Alger award for distinguished Americans and the White House's Presidential Award for Entrepreneurial Excellence.
So back to why Bill Farley’s branding experience impacted me so much, let me ask you a few questions to see if you see it the same way I did. If you knew that historically speaking that about 80% of all the money that is paid out to the field collectively goes back to approximately the first 125,000 distributors that joined those large billion dollar MLM's, would you rather join an MLM in the beginning or would you rather wait and join after the firm is well established and already has more than 1 million reps?
Next, knowing that approximately 95% of all new network marketing companies go out of business within the first 2 years of starting up do to lack of solid leadership, would you rather join a company that has an experienced leader like Bill Farley, that already knows what it takes to make a billion dollar brand, or, would you rather gamble and join a company that has an unproven leader?
Well, if you answered like I did, you said that you wanted to join a company in the very infancy stages and you would only do so if the product was exceptional and that they had an experienced leader that has already created multiple billion dollar brands in the past. In Zrii I saw that exceptional product, and in Bill Farley, I saw the very experience that would be needed to ENSURE that Zrii would indeed become the next billion dollar brand.
Personally, I didn’t think that I would ever be able to find that powerful combination. I didn’t think that I would ever find a company that was still in its infancy stage (right now there are still less than 25,000 reps in Zrii) and where I could be 100% certain that any efforts that I put into the company would be guaranteed to pay off handsomely. However, luckily I was blessed to find that opportunity in Zrii and the mere fact that you are reading this post you are too.
Find out in Part #2 of this series on Zrii and Bill Farley why he said “This is the most exciting business opportunity I have ever been involved with and in my opinion it is the most exciting business opportunity, and product opportunity and brand opportunity that you will have ever seen in your career and may never see again in your career.”
Douglas Schwartz is a Zrii Independent Executive. Zrii and The Original Amalaki are registered trademarks of Zrii LLC. The Chopra Center is a registered trademark of the Chopra Center for Wellbeing.
Also see these additional posts about Bill Farley at
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